I help build connections between brands, services, and people, by working at the intersection of design, creativity, technology, and activation.

  • I’m capable of leading teams across end-to-end design which means I can remain involved throughout the project process, from initial understanding of the problem and audience, right through to design and launch.

  • I enjoy big projects, small projects, projects for global brands, and projects for new brands.

  • I believe in agency and client collaboration and bring stakeholders into the process to help them feel a sense of ownership in the end product.

  • I enjoy working fast, whether it’s a day to deliver a solution, idea, or pitch, or a few months or more to deliver a digital platform, activation, or experience.

  • I’m on or off the design tools. See more on this below.

  • I’m rather handy at seeing the bigger strategic picture and I’m killer at creating pitch and tender presentations that win!

  • It is my passion and responsibility to provide people with a safe and trusted space to learn, fail, and grow, and to help inspire them to create work they are proud of.

  • One of my cheesy quotes is “Pressure makes diamonds” - And the right amount of it can galvanise and energise a team. You can read more on what I call “The Creative Boiling Point” by clicking here.

  • I’m a naturally positive leader, and always look to bring energy to any project, team, or challenge.

  • I love to see others succeed, and I’m a natural, empathetic leader.

  • I always have my team’s back and my door is always open.

What I am

Design Led, Conceptual, Customer Focused, Digital Experience, Innovation, Prototype, Crafted, Campaign, Activation, Collaborator, Problem Solver, Project Conductor, Wrangler, Team Builder, Mentor, Leader.

My skillset

Off the tools

Vision and clarity
I have always tried to provide a creative vision for the teams and agencies I have been part of. It is important to keep this simple to develop processes and efficient ways of operating to deliver both design and creative excellence, effectiveness, and engaged team members.

Project planning and budgeting
I understand and help define project flows, timings, and deliverables, and look to identify and cultivate opportunities that benefit both people and profit while remaining achievable (even though sometimes we might not think it is!).

Mentorship
Over the past 25 years, I’ve had the privilege of mentoring designers and creatives through their careers with many of them going on to great success.

I understand the importance of passionate, driven, engaged, and happy staff - which has led to a positive impact on the businesses I’ve worked for, with significant staff retention, cost savings in recruitment, and a positive influence on agency culture.

Career mapping and growth
I’ve always looked to developing team members’ careers and providing individual growth needs for them, while ensuring stability and cost-effectiveness for the team and the business.

Team structure
Since 2007, I’ve been passionate about and dedicated to building and nurturing multidisciplinary design teams across a broad and diverse range of design, branding, digital, motion, technology, and conceptual skills.

On the tools

Digital Design
My core skill set has been explored, developed, and refined over 25 years, covering everything from marketing, innovation, eCommerce, digital experience, content production, and digital art direction.

Branding and Design
Throughout my career, I’ve worked on and led teams working on design principles, design systems, and applications, both for big and small businesses.

Advertising and Campaign Design
My experience spans working with many talented creatives and advertising agencies to help ideate, develop, and realise their ideas and visions across many mediums. From websites, interactive digital OOH, apps, games, VR/MR, online digital WebGL interactives, and rich banner ads, to product prototypes, video and motion content, as well as app and web-based AR treasure hunts and filters.

I understand and am well versed in (*but not necessarily a practitioner) of:

  • Graphic Design (Traditional)

  • Conceptual and Creative Design

  • Design Thinking

  • Visual Identities, brand, and systems

  • Digital, UI, and Interface Design

  • Digital Art Direction (I have art-directed photoshoots and digital experience design)

  • *Experience Design (UX)

  • *Motion Design 2D / 3D

  • *Big idea brand platform positioning

  • *Advertising and Campaign

Software:

  • Adobe Photoshop (Expert)

  • Adobe Illustrator (Rusty but it’ll come back!)

  • Adobe Indesign (Rusty but it’ll come back!)

  • Figma (Novice but improving!)

  • PowerPoint (Expert)

  • Keynote (Novice)

  • Google Slides (Novice)

  • Microsoft Office (Novice to Expert)

What I’m not

A pure advertising creative (though I have made campaigns) or a big idea, platform creative (though I have helped activate them).