Hello. I’m Chris.

I’m here to help you elevate your brand and business without the big-agency overheads.

Award winning Creative Design Director and Consultant. Over 20 years building teams, brands, campaigns, and digital experiences for some of the world's best-known names.

Looking to move the needle?

You've built something great. Maybe your startup is growing fast and your digital presence needs to catch up. Maybe your in-house design team needs high-level direction, but you aren't ready for a full-time executive hire. Either way, you know that what got you here might not be enough to get you where you want to go, and you understand that great design isn't just about decoration—it's about clarity, strategy, and moving your business forward.

The businesses and agencies I work with are at exactly that point. They have great products and passionate teams, but the next step needs something different. It needs a "T-shaped" thinker who can bridge the gap between strategy, brand experience, and design leadership. It needs someone who has been there—moving from designer to Head of Design and helping drive agency and business growth. It needs a leader who can challenge convention, step in to provide fractional leadership, and be your team's greatest cheerleader.

That's where I come in. 🚀

Wondering why you are here?

You might be here because...

You’re growing. 🪴

You've outgrown your current creative setup, but a full-time Creative Design Director feels like a stretch — the salary, the commitment, the recruitment process.

You need project help. 🆘

You need senior creative and design direction for a specific challenge. Brand repositioning. A major campaign. A digital product launch or just simply a helpful hands on guide.

You get the agency game. 😱

You’ve experience the agency overhead or just are not at the stage where one is actually really needed.

Well. Whatever brought you here — there's a better way to access the creative leadership your business deserves.

Three modes

How I work.

01

Fractional Creative Design Director

Embedded senior creative leadership, without the full-time hire.

You get a Creative Design Director embedded in your business on a regular basis — weekly, fortnightly, or monthly depending on what you need. Strategy, direction, standards, team leadership. The things a full-time role would own, without the employment commitment.

Suited to businesses building or scaling a creative function; in-house teams that need creative oversight; founders who want a trusted creative partner.

02

Project Creative Design Direction

Brand, digital, campaign — end-to-end creative and design direction for a defined brief.

You have a specific brief (or need help writing one!). Brand strategy and identity. A digital platform. A campaign. A new product launch. I come in, lead the creative and design, and deliver work to a standard that agencies charge x times as much for.

Suited to brand repositions and launches; digital experience design; advertising design and production; design systems and more.

03

Expanded external creative and design support

When your brief demands a full team.

Sometimes a brief is bigger than one person. That's when I bring Valley Collective — an international collective of world-class senior designers, strategists, motion makers, creative technologists and other folk I've collaborated with over 20 years. We form teams around challenges, not job titles. Senior talent, every seat. No agency overhead.

Discover the Valley Collective →

Who I’ve worked with over the years

20+ years.
My experience.
Been there.
Done that.

Having lead award winning teams in agencies like Dentsu Creative, Isobar and Whitespace for clients like Vodafone, PizzaExpress, Pringles, Aegon, Binance, and Issey Miyake - I bring a holistic view across teams and project challenges.

  • “Chris is a genius' when it comes to realising your brand vision and amplifying it in every way! Not only that but he is a joy to work with.”

    Olivia Parkes, Founder and CEO, Persi

  • "Whether rallying a medium-sized design group in or aligning teams worldwide, he knew when to take charge and when to listen. Throw him into any situation, and he thrives."

    Adam Wilson, Principle Designer, Skyscanner

  • "His talent for connecting brand value to a cohesive product experience is nothing short of magical, allowing us to engage clients in transformative conversations."

    Ruth Bucknell, Head of Experience Design, Merkle

  • "Smart, passionate and a brilliant creative mind. We wouldn't have had the success we've had with delivering innovation projects without him."

    Alex Hamilton, Innovation Director, Dentsu Lab

  • "He is both talented and nice. A rare combination. I saw nothing but deep craft, exceptionally executed by him and his team members."

    Rachael Ford, Head of Brand and Digital, Rathbones

Time to call in the V-Team

Valley
Collective.

Valley Collective is an international collective of senior creative talent I've co-founded and worked alongside over two decades — designers, strategists, writers, motion makers, creative technologists operating at the highest level. We're not an agency(but are as good as one). We're craft-led, ego-free, and built to deliver.

Meet the Collective team →

Brands worked with across the Collective include adidas, Nike, Apple, Sony, BBC, Warner Bros, Heineken, BNP Paribas, Barnardo’s, GeneralMotors, Kelloggs, Saint Laurant, WeTransfer, AMEX, Tesco, M&G, The Macallan an many more.