How I work.

I help build connections between brands & people, by working at the intersection of brand, experience & campaign.

What I do

I’ve worked across a broad and diverse range of areas. The teams I’ve built and led have covered brand, digital experience, campaign activation, design, and creative production. Over the years, I’ve collaborated with clients such as Kellogg’s, PizzaExpress, Coca-Cola, Binance, Vodafone, VisitScotland, Tennent’s, Whyte & Mackay, Aegon, Clarins, Pringles, The Scottish Government, and many more.

Though I’ve not been ‘on the tools’ as much as I used to be when I was a young whippersnapper (but I’m getting back on them!), I bring a wealth of experience and knowledge. I’m always seeking new ways to create crafted, meaningful, and effective work. Never afraid to fail or challenge convention, I believe the best results come from empowering passionate people to collaborate and create something they can be proud of.

Brand Design

Digital-first branding and design application for startups to global enterprises.

Things like Brand Creation and Application, Design Systems and Activation.

Experience Design

User-focused digital experiences that elevate brands and products.

Things like UI Design, Digital Products, Platforms, Innovation, Spaces and Places and Prototyping.

Campaign Design

Campaigns and content that connect with the audience.

Things like Campaign Branding, Design, Experiences and Rollout, AR, MR & VR, Motion Design, CGI, Content.

What I am

Design Led, Conceptual, Digital Experience, Leader, Crafted, Campaign, Geek, Tech Lover, Activation, Collaborator, Innovation, Problem Solver, Prototype, Project Conductor, Wrangler, Team Builder, Mentor, Cheerleader, Tall.

I’m not a big platform ideas or advertising creative, though I have made campaigns and helped activate them.

Skillset

Off the tools

Vision and clarity
I have always aimed to provide a clear creative vision for the teams and agencies I’ve been part of. Simplicity is key—developing efficient processes and ways of working that deliver both design and creative excellence, effectiveness, and engaged team members.

Project planning and budgeting
I understand and help define project workflows, timelines, and deliverables, always seeking to identify and cultivate opportunities that benefit both people and profit—while ensuring they remain achievable (even when they may not seem so at first!).

Mentorship
Over the years, I’ve had the privilege of mentoring designers and creatives throughout their careers, with many going on to great success (two in my team made Scottish Designer of the Year).

I recognize the importance of passionate, driven, engaged, and happy staff—leading to a positive impact on the businesses I’ve worked with, improving staff retention, reducing recruitment costs, and enhancing agency culture.

Career mapping and growth
I’ve always focused on developing team members’ careers and addressing their individual growth needs, while ensuring stability and cost-effectiveness for both the team and the business.

Team structure
Since 2007, I’ve been dedicated to building and nurturing multidisciplinary design teams with expertise spanning design, branding, digital, motion, technology, and conceptual skills.

On the tools

Digital Design
Over the past 20+ years, I have explored, developed, and refined my core skill set, covering everything from marketing and innovation to eCommerce, digital experience, content production, and digital art direction.

Branding and Design
Throughout my career, I’ve worked on—and led—teams focused on design principles, design systems, and their applications for both large and small businesses.

Advertising and Campaign Design
My experience includes collaborating with many talented creatives and advertising agencies to ideate, develop, and bring their visions to life across various mediums. This has ranged from websites, interactive digital OOH, apps, and games to VR/MR, online WebGL experiences, rich banner ads, product prototypes, video and motion content, and even app- and web-based augmented reality treasure hunts and filters.

I understand and am well versed in (*but not necessarily a practitioner) of:

  • Graphic Design

  • Conceptual and Creative Design

  • Design Thinking

  • Visual Identities, brand, and systems

  • Digital, UI, and Interface Design

  • Digital Art Direction (I have art-directed photoshoots and digital experience design)

  • *Experience Design (UX)

  • *Motion Design 2D / 3D

  • *Big idea brand platform positioning

  • *Advertising and Campaign

Software:

  • Adobe Creative Suite

  • Microsoft Office/Teams

  • Google Apps

  • Figma

  • Miro/FigJam

  • Slack

  • Basecamp

  • Frame.IO